Ancestral Purity, Modern Wellness

Natural Mineral Water

Sourced from the pristine mountain springs of Puerto Rico, bottled sustainably.

Eco-Friendly Bottles

Bottled in glass, honoring nature and sustainability. Zero Micro Plastics.

Heritage Inspired

Rooted in Taíno culture, celebrating purity and vitality.

Sourced from untouched Puerto Rican mountains—not mass-harvested, not over-pumped. We bottle less to preserve more

Natural, Pure, Refreshing

At ítabo water, we celebrate purity, sustainability, and the rich heritage of Puerto Rico. Our water, sourced from pristine springs, embodies the vitality and natural minerals essential for wellness. Limited Batches Available for 2026.

Our Commitment to Purity

Honoring Nature and Heritage

Bottled in eco-friendly glass, ítabo water flows through volcanic rock, ensuring a smooth, refreshing taste. Experience water as it was meant to be—pure, alive, and essential for your well-being with Zero Micro-plastics.

Stop Drinking Micro-Plastics! What You Should Know.

Widespread Contamination:
A 2018 study by Orb Media found that 93% of bottled water brands tested contained microplastic particles — including major brands that we won't mention here.

The same study found an average of 325 plastic particles per liter of bottled water — with some bottles containing over 10,000 particles per liter.

Most common plastics detected include polypropylene, nylon, and polyethylene terephthalate (PET) — the same type of plastic used to make the bottles and caps themselves.

Glass vs. Plastic:
Bottling in glass drastically reduces microplastic contamination. Glass is non-leaching and non-reactive, making it the safest option for preserving the purity of spring water.

Health Concerns:
Microplastics can absorb harmful chemicals like BPA, phthalates, and heavy metals, which may leach into the body and are linked to hormonal disruption, inflammation, and potential reproductive and developmental issues.

Infants & Children Are at Higher Risk:
A 2021 study in Environmental Science & Technology estimated that bottle-fed infants may consume over 1 million microplastic particles per day, depending on the bottle and preparation method.

Regulatory Gap:
Despite rising concern, there are currently no global regulations specifically limiting microplastics in bottled water — creating a strong market opportunity for truly clean, premium alternatives.

Consumer Awareness is Growing:
A 2024 survey showed that 68% of bottled water consumers are now concerned about plastic contamination and are willing to pay more for water bottled in glass or sourced from verified clean springs.

Puerto Rico's Sacred Springs

Bioavailable minerals

Structured Hydration

No plastic. No ozone. No chemical sterilization

Bottled in the US Territory of Puerto Rico - Less Shipping Time.

Volcanic rock filtration

Gravity-fed harvesting without human contact

Harvested, Not Manufactured

Environmentally Sustainable

Born In The Mountains, Bottled with Purpose

Discover the Essence of Itabo Water

Itabo Water flows from the untouched mountains of Puerto Rico, where the Taíno people once revered nature's purest elements. Named after the sacred Itabo lagoons, known for their life-giving waters, this pristine source has been naturally filtered through volcanic rock for centuries, preserving its rich minerals and vitality. Unlike ordinary water, Itabo is Live Water, meaning it retains its natural structure, essential minerals, and bioavailable purity—just as nature intended. Every drop is a testament to the island’s ancestral connection to earth, water, and wellness, delivering a refreshingly smooth taste that nourishes the body and spirit. Experience Itabo Water—a tribute to the past, a gift to the present, and a promise for the future.

Ítabo For Retailers

• Live Water:
  Naturally filtered through ancient solid rock, Itabo is untouched by man or machine until bottled. It retains its original mineral structure, vitality, and energy — unlike sterilized or reprocessed water.
  
  

• Rare & Ancestral Source:
  Sourced from a private spring deep in the mountains of Puerto Rico, Itabo flows from land that has been untouched for generations. This is not municipal water — it’s rare, remote, and real. Premium water, not a mainstream commodity.

💧 What Makes Itabo a Premium Product:

• Glass Bottled for Integrity:
  Our water is bottled in high-end, reusable glass to preserve purity and eliminate microplastic contamination — offering a cleaner, safer option for discerning customers.
  
  

• Sustainable from Source to Shelf:
  Gravity-fed spring capture, Hydro-electric powered bottling, and eco-friendly packaging make Itabo a true climate-conscious brand in a highly polluting industry.

🏨 Perfect Placement:

• Luxury Hotels & Resorts

• Holistic Spas & Wellness Centers

• Organic & High-End Grocery Retailers

• Specialty Health Shops & Eco-Boutiques

• VIP Lounges & Upscale Hospitality Venues
  
  

Its elegant design, glass packaging, and story-driven origin make it display-worthy and conversation-starting. You will not find Itabo at your local Walmart.

Itabo is designed for environments that value quality, wellness, and aesthetics:

Wholesale Pricing:
Competitive tiered pricing ensures strong retail margins while still offering value to consumers.

Exclusivity Options:
Select distribution zones can be granted retail exclusivity for top partners, helping retailers differentiate from mass market brands.

Premium Brand = Premium Margins:
Itabo is not a race-to-the-bottom product. With its premium positioning, partners can enjoy elevated price points, healthier margins, and brand prestige.

Business Opportunity For Exclusive Retailers

Have You Tasted the Sacred Ancestral Waters of Puerto Rico?

See what visitors to the island are saying about Puerto Rico's Natural Live Water from its Prestine Mountains.

The purity and taste of the mountain water is unmatched. Truly refreshing! I think it could be a fountain of youth.

Maria Torres

Tourist

I've never tasted water this pure. I wish someone harnessed this and sold it in stores, I would only buy this water if it was available!

John Rivera

Tourist

★★★★★

★★★★★

Frequently Asked Questions

What Truly sets Ítabo Water apart from brands like Fiji?

Unlike Fiji and many other mainstream brands, Itabo Water is bottled exclusively in premium glass—eliminating the risk of microplastics leaching into your water. Plastic bottles, especially over time or with heat exposure, release microscopic plastic particles that end up in your body. We believe true purity starts with the container—so we never compromise.

Is Ítabo Water really mineral-rich, live spring water?

Absolutely. Itabo Water originates from untouched mountain springs and is naturally filtered through layers of volcanic rock, maintaining its full mineral profile and molecular integrity. We then use an advanced, proprietary purification process involving UV sterilization and silver-ion technology—ensuring a clean, bacteria-free product without disrupting the natural mineral balance or requiring any harsh chemicals or oxidation. Even the tanks and pipelines remain free of biofilm buildup, preserving the integrity of the water from source to bottle.

Is Ítabo Water environmentally sustainable?

Yes. Sustainability is at the core of our mission. Upon completion of our Phase 2 infrastructure, our bottling facility will be powered by compact hydro-turbine energy drawn from our very own water source. This will allow Itabo Water to become 100% energy self-sufficient, aligning premium quality with environmental responsibility. In addition, all of our water is bottled exclusively in glass—not plastic. Glass is 100% recyclable, non-toxic, and endlessly reusable without degrading in quality, making it a vastly superior choice for both your health and the planet. By eliminating plastic entirely, we're reducing microplastic pollution and ensuring every drop of Itabo is stored in a vessel that preserves both its purity and our planet’s future.

How does Ítabo's branding and marketing compare to other water companies?

While the older water companies rely heavily on legacy branding, Itabo is building a modern, strategic, and impact-driven marketing engine. Our focus is not only on aesthetics but also on transparency, storytelling, and education—ensuring that consumers understand the unmatched purity, sustainability, and premium experience Itabo delivers. We're not just another water brand—we're a movement redefining what “premium water” truly means.

Why are other waters so cheap right now?

• Economies of Scale: Most waters are mass-marketed product with massive global distribution. Their production volume is in the tens of millions, which allows them to drastically reduce per-unit costs.

• Strategic Price Positioning: Legacy water companies intentionally lower prices to protect market share as boutique and health-conscious brands (like Itabo) enter the premium water space with a stronger purity and scarcity .

• Plastic Savings: Plastic is cheap—dramatically cheaper than glass. Other water companies are still bottling in plastic compromising peoples health, which slashes shipping weight and packaging costs. Consumers pay less, but end up with health issues.

• Brand Lifecycle: Legacy water companies have plateaued as a brands, moving from a “premium perception” to a mainstream commodity. They’re lowering prices to stay relevant and push volume, not value.
  

1. Acqua di Cristallo Tributo a Modigliani – $60,000 per 750ml bottle.
Country: Italy / France / Fiji (triple-sourced)
Why So Expensive:

The bottle is made of 24-karat gold.
Designed by Fernando Altamirano, who also created the world's most expensive tequila bottle.
Sold as an art piece and luxury collectible.

3. Kona Nigari Water – $402 per 750ml bottle
Country: Japan
Why So Expensive:

Deep-sea water extracted 2,000 feet below the Pacific Ocean off Hawaii.
Marketed for its ultra-high mineral content and health benefits.
Popular in Asia for weight loss, skin clarity, and detoxification.
Sold in luxury department stores in Tokyo and Hong Kong.

Luxury Without the Excess: Why Itabo Is the Smarter Premium Water

2. Beverly Hills 9OH2O – Diamond Edition – $100,000 per case (12 bottles)
Country: USA
Why So Expensive:

Handcrafted bottles adorned with white gold and over 14,000 diamonds.
Water sourced from the Sierra Nevada Mountains.
Only 9 limited-edition cases ever made.
Marketed as the “Champagne of Waters”.
Sold at luxury auctions and elite gifting events.