Enjoy 10% off your first Pre-order purchase!
Liquid Gold is Real - And We Found it.
The Story Behind Ítabo Water:
In the quiet mountains of Puerto Rico, we discovered something rare. Not just a spring — but a living, breathing source of ancestral water. It flowed from deep within the mountain rock, untouched for generations, full of the minerals and purity our modern world has almost forgotten.
We didn’t set out to bottle water.
We set out to preserve something sacred.
At a time when the world is waking up to the reality of polluted water, microplastics, and over-commercialized “purity,” we’re offering something real.
Itabo Water isn’t just premium spring water in a glass bottle. It’s a return to source. A commitment to truth. And an opportunity to invest in one of the most essential — and undervalued — commodities on Earth.
Why We're Doing This
The global demand for clean water is accelerating. Consumers are more educated, more health-conscious, and more willing to pay for quality than ever before. Live water — pure, naturally filtered through volcanic rock — is no longer just a luxury. It’s becoming a necessity.
And Itabo is positioned to lead that shift.
We're building a premium water brand with heart, heritage, and unmatched quality. And we’re inviting a small circle of early investors to help us take it global — from Puerto Rico to the world.
Why Invest in Ítabo
Own a piece of a rare, natural resource with real-world demand
Join a brand that blends sustainability, luxury, and long-term growth
Backed by Puerto Rico’s Act 60 incentives for manufacturing and export
Ground-floor access to a Reg D 506(b) opportunity with high-margin potential
This isn’t just about water.
It’s about impact.
It’s about legacy.
And it’s about being first.
If you’re ready to invest in something meaningful — something pure — then welcome to Itabo.
Your spring is waiting.
About the Ítabo Team
The Itabo Water team is a group of mission-driven entrepreneurs, engineers, and brand builders united by one purpose: to deliver the purest spring water on Earth while preserving the source it comes from. With backgrounds in water infrastructure, sustainable manufacturing, legal strategy, real estate development, and luxury branding, our team brings both vision and execution to the table.
From sourcing ancestral springs in Puerto Rico to building a scalable, eco-conscious brand, we’re combining deep operational experience with global market insight — all to create a company that’s as sustainable as it is profitable.
Together, we're not just bottling water — we're building a legacy.
Gabriel Casanova
Founder - President
Branding & operations
Linkedin
Peter Alvino
co-founder - Vice president
Legal, Real Estate & infrastructure
linkedin
John Oldfield
Hydrologist & water resource engineer
Linkedin
Our Mission
To bottle and deliver the purest spring water on Earth — naturally filtered through volcanic rock in the mountains of Puerto Rico — while preserving the ancestral source, eliminating microplastics, and inspiring a global shift toward sustainable hydration.
Our Vision
To become the world’s most trusted premium water brand, redefining luxury through health, sustainability, and integrity — and leading the movement toward clean, conscious living for generations to come.
Frequently Asked Questions
What Truly sets Ítabo Water apart from brands like Fiji?
Unlike Fiji and many other mainstream brands, Itabo Water is bottled exclusively in premium glass—eliminating the risk of microplastics leaching into your water. Plastic bottles, especially over time or with heat exposure, release microscopic plastic particles that end up in your body. We believe true purity starts with the container—so we never compromise.
Is Ítabo Water really mineral-rich, live spring water?
Absolutely. Itabo Water originates from untouched mountain springs and is naturally filtered through layers of volcanic rock, maintaining its full mineral profile and molecular integrity. We then use an advanced, proprietary purification process involving UV sterilization and silver-ion technology—ensuring a clean, bacteria-free product without disrupting the natural mineral balance or requiring any harsh chemicals or oxidation. Even the tanks and pipelines remain free of biofilm buildup, preserving the integrity of the water from source to bottle.
Is Ítabo Water environmentally sustainable?
Yes. Sustainability is at the core of our mission. Upon completion of our Phase 2 infrastructure, our bottling facility will be powered by compact hydro-turbine energy drawn from our very own water source. This will allow Itabo Water to become 100% energy self-sufficient, aligning premium quality with environmental responsibility. In addition, all of our water is bottled exclusively in glass—not plastic. Glass is 100% recyclable, non-toxic, and endlessly reusable without degrading in quality, making it a vastly superior choice for both your health and the planet. By eliminating plastic entirely, we're reducing microplastic pollution and ensuring every drop of Itabo is stored in a vessel that preserves both its purity and our planet’s future.
How does Ítabo's branding and marketing compare to other water companies?
While the older water companies rely heavily on legacy branding, Itabo is building a modern, strategic, and impact-driven marketing engine. Our focus is not only on aesthetics but also on transparency, storytelling, and education—ensuring that consumers understand the unmatched purity, sustainability, and premium experience Itabo delivers. We're not just another water brand—we're a movement redefining what “premium water” truly means.
Why are other waters so cheap right now?
Economies of Scale: Most waters are mass-marketed product with massive global distribution. Their production volume is in the tens of millions, which allows them to drastically reduce per-unit costs.
Strategic Price Positioning: Legacy water companies intentionally lower prices to protect market share as boutique and health-conscious brands (like Itabo) enter the premium water space with a stronger purity and scarcity .
Plastic Savings: Plastic is cheap—dramatically cheaper than glass. Other water companies are still bottling in plastic compromising peoples health, which slashes shipping weight and packaging costs. Consumers pay less, but end up with health issues.
Brand Lifecycle: Legacy water companies have plateaued as a brands, moving from a “premium perception” to a mainstream commodity. They’re lowering prices to stay relevant and push volume, not value.
1. Acqua di Cristallo Tributo a Modigliani – $60,000 per 750ml bottle.
Country: Italy / France / Fiji (triple-sourced)
Why So Expensive:
The bottle is made of 24-karat gold.
Designed by Fernando Altamirano, who also created the world's most expensive tequila bottle.
Sold as an art piece and luxury collectible.
3. Kona Nigari Water – $402 per 750ml bottle
Country: Japan
Why So Expensive:
Deep-sea water extracted 2,000 feet below the Pacific Ocean off Hawaii.
Marketed for its ultra-high mineral content and health benefits.
Popular in Asia for weight loss, skin clarity, and detoxification.
Sold in luxury department stores in Tokyo and Hong Kong.
Luxury Without the Excess: Why Itabo Is the Smarter Premium Water
2. Beverly Hills 9OH2O – Diamond Edition – $100,000 per case (12 bottles)
Country: USA
Why So Expensive:
Handcrafted bottles adorned with white gold and over 14,000 diamonds.
Water sourced from the Sierra Nevada Mountains.
Only 9 limited-edition cases ever made.
Marketed as the “Champagne of Waters”.
Sold at luxury auctions and elite gifting events.
